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With the impressive launch of re-branded AGRAme exhibition by Informa Exhibitions in April 2007, the event has developed in to the Middle East’s premier platform for Agribusiness professionals. Now that the re-branded AGRAme is 5 years old with continuous growth over these years, AGRAme 2012 is going be the largest event with over 30% growth in exhibit space.
The exceptional success of AGRAme over the years reflects the overwhelmingly positive reaction of the agribusiness industry towards the Middle Eastern markets. AGRAme 2012 will be held from 2nd – 4th April at the Dubai International Exhibition Centre.
The AGRAme database has over 20,000 up-to-date regional and worldwide contacts of the decision makers and key professionals from the agribusiness industry. It is our aim to convey latest event information to ‘who’s who’ of the industry and continuous updates to the database ensures that the message reaches to even more professionals from the agribusiness industry. |
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| The following activities are part of promotion strategy for AGRAme 2012 |
| E-Newsletter |
| AGRAme newsletter goes out to the whole AGRAme database contacts every month and serves as an update resource for the industry professionals. Besides the updates on the event, the newsletter brings the best of agribusiness news from around the world. |
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| Dedicated E-mail Campaigns |
| Email campaigns targeting visitor profile of the event are sent to promote pre-registration for the event. The frequency of these campaigns increases as the event draws closer. |
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| Fax Campaigns |
| Fax shots in Arabic and English are targeted at regional and international professionals from the agribusiness industry. |
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| Website |
| Updated regularly, the AGRAme website serves as the central repository for all the news related to the event. Online pre-registration and travel & accommodation enquiry service are some of the features present on the website to aid visitors. |
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| Online Exhibitor Directory |
| The Online Exhibitor Directory includes company profile and a business enquiry tool. This feature aids visitors to plan their meetings in advance and gives added pre-show exposure to the exhibitors. |
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| Visitor Tickets |
| Over 40,000 visitor invitation tickets are mailed to regional agribusiness decision makers and professionals contacts available on our database. Additionally more than 100,000 visitor inserts are placed in different regional magazines to attract the audience from all over the GCC and Pan Arab region. |
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| Incentive Programs |
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AGRAme utilises number of incentive programs to invite top decision makers and industry professionals to the event. Some of these incentives include:
- Giveaways for website visitors recommending their industry colleagues to visit the exhibition by way of email and SMS invitation
- Scratch card draws for visitors pre-registering and attending the event. The campaign works on the philosophy: the earlier you register, the more opportunities you will get to WIN
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| Press Releases |
| Press releases related to AGRAme 2011 received a combined editorial coverage worth an advertising value of US$ 868,353. |
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| Trade Magazines & Portals |
| More than 10 regional as well as international trade magazines and portals provide exceptional promotional support for AGRAme. Our advertisements are carried out in all the major regional magazines in this sector. Arabworld Agribusiness Magazine, Gulf Agriculture Magazine, Landscape, Feed Business Asia, Meat & Livestock Business Asia and MEAP are some of the leading names carrying our advertisements. AGRAme is covered by all the agriculture and farming magazines as listed in the Middle East Media Guide for 2010. |
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| Newspaper Advertisements |
| Advertisements in major local and regional English and Arabic newspapers ensure the propagation of message to a wider audience. AGRAme 2011 advertisements were placed in Khaleej Times (UAE), Al Khaleej (UAE), Al Bayan (UAE), Emarat Alyoum (UAE), Al Sharq Al Awsat (Pan Arab/Saudi Arabia) and Arab News (Pan Arab) |
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| Radio Advertising |
| Radio advertising has become an integral part of the visitor promotion campaign for AGRA Middle East. English and Arabic radio stations with right reach and audience demographics are selected to broadcast the message about the event. |
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| SMS Alerts & Tele Reminders |
| As an initiative to incorporate new media and keeping in mind the tele-density of Gulf countries, SMS alerts are sent to a wide range of audience in the UAE. Similarly, a dedicated tele-marketing team calls potential visitors to invite them to the event. This exercise ensures that the visitors plan their trip well in advance and make necessary arrangements. |
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